Contact:
Mandy Bambenek, Marketing Director
Direct: 651.251.2958
Office: 651.251.3005
Email:    

POWEL, INC LAUNCHES NEW BRAND IDENTITY

St. Paul, MN, January 29, 2009 - Powel, Inc, a leader in utility mobile work management software, today announced the launch of a new brand identity.  The new brand includes an update to Powel’s website, logo and identity colors.

The new logo represents a fresh direction.  It reflects a global presence, movement to grow as a unique supplier of business critical software solutions and energy to serve the mission of "Helping Utilities Work Smarter".

Scott Rogers, CEO of Powel, Inc, said, "The new Powel brand represents the core values that drive our business.  We are committed to delivering high value solutions that help utilities work smarter in support of core business processes, from design to construction to service."

For more information, please visit the new Powel, Inc website, www.powelinc.com, or visit the Powel booth at the upcoming DistribuTECH and TechAdvantage tradeshows. 

About Powel, Inc

Powel, Inc, headquartered in St. Paul, MN, delivers software solutions that realize our mission of “Helping Utilities Work Smarter.”  Powel WorkStudio is a Mobile Work Management platform with office-based analysis that helps utilities work smarter through the entire asset lifecycle, from design to construction to service, including right-of-way clearance, maintenance and storm assessment.  WorkStudio incorporates Powel’s industry leading StakeOut field design application. 

Powel, Inc. is a wholly owned subsidiary of Powel ASA, a publicly held company serving customers worldwide.